Brand Energy
We start with an energised brand and deliver impactful experiences that exceeded customers and colleagues expectations.
Experience Equity
Customer experience (CX) is the overall perception a customer has of a company or product, based on all interactions and touchpoints with that company or product. It encompasses everything from a customer’s initial impression of a brand to their final post-purchase evaluation. CX is important because it can have a significant impact on a company’s bottom line. Companies with a positive CX tend to have more loyal customers and higher sales, while those with a negative CX may struggle to retain customers and drive revenue.
Human Centred Design
With a focus on human centred design and user research, we evaluate the customer and colleague journey via mapping exercises and prototyping before building at speed where that is in-store experiences or using an app.
Anticipating Using Data
To be relevant means being obsessed with data and user’s behaviours. By using data to anticipating customer’s needs means delivering experiences that exceed expectations – this is essential to thriving in the experience economy.
Intuitive Design Systems
A central pillar our approach is to create a visual design system and brand identity that can scale across different touchpoint and digital experiences.
De-Risking By Prototyping
We build prototypes and test them with customer and colleagues and use our unique Cognitive Score Card framework to assess usability, accessibility, affordance, informance and content design. Once the product or service is live we use KPIs to measure user engagement and use against business goals.
Factotum 